The Museum Methonymies

"The Metonymies of the Museum: The Exegesis of Visual Culture between Semiotic Theory and Anthropology" is a book on semiotic theory and cultural anthropology of the museum that develops and proposes the concepts, categories, notions, terms, parameters, and axiological clarifications required for the development of interpretive, hermeneutic, and textual and textualized readings of visual culture phenomena, as they are expressed in the museum or in our understanding of culture according to the museum. That is, in different forms of memory and cultural heritage considered in a visual sense, from collecting, restoration, or conservation, through museography itself and the visual expressions of the museum in culture, to various modalities of visual culture associated with memory, imagination, and subjectivity in ancient cartographies, the visual as expressed in the immediacy of everyday life, or in empirical fieldwork, or in contemporary art. Beyond internal considerations of the museological and museographic universe, where concepts are restricted to issues of exhibition design, although without excluding them, since the book in fact also includes a chapter referring to a specific curatorial and museographic practice, as well as a chapter on Postmodern Work, in general, the book develops and proposes a broad and comprehensive perspective for the theory and practice of interpretation, reading, and textual elucidation of the visual, with a methodological, theoretical, and axiological scope for theory and empiricism around a wide variety of museum types, from anthropology and archaeology museums to contemporary art museums. More than a book about the museum, it is a book about how to read, interpret, and elucidate, from the theory of the text, phenomena of visual culture according to the museum leer todo...